Sponsorship agreement

Tournament, league or series of events
1 Review
Select support levelCompare
Save 50% on Lawyer Assist!
Celebrating 25 years in business with a half-price sale. Limited time offer - ends 31 July!
50% Discount

Document overview

This agreement is for the sponsorship of a number of events within a series, such as the matches in a sports tournament or league, or a number of shows in a travelling theatre production. The agreement is flexible in order to allow you to specify the deal you want in terms of advertising and promotion. It also provides for practical arrangements such as rights of access prior to the event for the sponsor to setup their materials, the use of intellectual property by the sponsor in marketing, dedicated parking for the sponsor's guests and provision of corporate hospitality areas.
Compliant with the latest law
Document propertied
Document properties
  • Length:10 pages (2890 words)
  • Available in:
    MsWordMicrosoft Word DOCXApple pagesApple PagesRTFRTF
watertight guarantee
Backed by our watertight guarantee

If the document isn’t right for your circumstances for any reason, just tell us and we’ll refund you in full immediately.

writing in plain english
Written in plain English

We avoid legal terminology unless necessary. Plain English makes our documents easy to understand, easy to edit and more likely to be accepted.

Guidance notes included

You don’t need legal knowledge to use our documents. We explain what to edit and how in the guidance notes included at the end of the document.

Support from our legal team

Email us with questions about editing your document. Use our Lawyer Assist service if you’d like our legal team to check your document will do as you intend.

Up to date with the latest law

Our documents comply with the latest relevant law. Our lawyers regularly review how new law affects each document in our library.

About this sponsorship agreement

This agreement should be used for a series of events where financial support is given by the sponsor in return for advertising or other rights. The events themselves could be diverse, from sports competitions (such as a football league, cricket tournament or weightlifting championship) to shows with varying content(such as an outdoor cinema festival showing a series of specialist films over a number of days), in different locations (such as a travelling theatre production), or differentiated by timing(such as an outdoor equipment exhibition that takes place over the first weekend of every month in summer). The sponsor may receive additional rights, such as the right to sell products from a stand or the right to advertise their status as an event sponsor of the on marketing material.

This contract is very flexible in the terms to be agreed between the parties. We suggest common rights to be granted to the sponsor, such as advertising, product placement, preferential event access, hosting of corporate hospitality functions and promotion in the media. These suggestions can be replaced or supplemented by those rights that you decide upon.

The agreement also covers a number of practical considerations, such as the obligation of the organiser to ensure that the sponsor is able to setup advertising and stalls and has access to parking on the day.

This agreement is particularly important for setting out the precise requirements of the sponsor if they have not worked with the event organiser before. The charismatic organiser may be highly skilled at pulling together the event (for example by financing it through sponsorship) but may not be the person managing the employees on-site.

The law in this agreement

The law in this document is common law, allowing you to set out whatever arrangement you choose to make.

It includes a number of legal matters to the advantage of both sides that might be left out of less comprehensive agreements, such as protection of intellectual property, prohibition of transfer of rights, and rights to renew sponsorship.

When to use this event sponsorship agreement

This document could be used by the event organiser or the sponsor, probably at first to explore the deal that could be made, and then as the legal contract. Either party could initiate drafting and send it to the other as their preferred terms on which to start negotiations.

The document is suitable for:

  • series of events, differentiated by timing, content or location;
  • multi round or knock out sports tournaments and leagues;
  • fairs, shows and exhibitions.

The sponsor could receive any number of rights, but these are likely to include advertising or branding of some sort.

We also have another agreement that may be more suitable if the sponsor is sponsoring a single event (for example, a home and garden exhibition, or a single sports match). See Event sponsorship agreement.

Agreement features and contents

  • Definitions
  • Interpretation
  • Warranties for authority
  • Relationship of parties
  • Entire agreement
  • The venue owner
  • Granting of sponsorship rights
  • Sponsorship fee and payment
  • Sponsorship rights granted
  • Joint obligations
  • Obligations of the sponsor
  • Obligations of the organiser
  • Indemnity
  • Protection of the intellectual property of the organiser: limits the sponsor as to how he uses the intellectual property of the event organiser in his own promotional material
  • Right to renew: a valuable provision for the sponsor if the event turns out to be more successful than anticipated
  • Termination
  • Consequences of termination
  • Assignment: whether either side can transfer the rights to another party
  • Miscellaneous matters

Schedule 1: the event programme

Schedule 2: corporate hospitality functions

Schedule 3: services and products that the sponsor may sell at the event

Schedule 4: industry sectors, product ranges and countries that the sponsor may promote

Sample sponsorship agreementFront cover

Recent reviews

Peace of Mind
07 March 2017
Easy to understand. Excellent format. Very comfortable that it covered all elements required for the purpose it was acquired - sponsor agreement.
Looking for document that would cover liabilities and obligations of parties. Volunteer for sporting association - benefit of time saved in composing and comfort of having formal contractual arrangement.
Yes. Would definitely recommend the service.
Julie George
Review of the Australian version

Choose the level of support you need

Document Only

Complete the document template yourself using our guidance notes
  • ok This document
  • okDetailed guidance notes explaining how to edit each paragraph
50% Discount

Lawyer Assist

Support from our legal team during and after editing
205 Reviews
  • ok This document
  • okDocument with guidance notes explaining how to edit each paragraph
  • okUnlimited email support - ask our legal team any question related to completing the document
  • ok
    Review of your edited document by our legal team including:
    • reporting on whether your changes comply with the law
    • answering your questions about how to word a new clause or achieve an outcome
    • checking that your use of defined terms is correct and consistent
    • correcting spelling mistakes
    • reformatting the document ready to sign


Drafted for you, to your precise requirements
  • okA document drawn just for you to your exact requirements
  • okPersonalised service provided by an experienced solicitor
  • okFree discussion before we provide an estimate, for you to ask questions and for us to understand your requirements
  • okTransparent fees - a fixed fee for the basic work, a fixed hourly rate for new or changed instructions, and no charge for office overheads or third party disbursements
  • okCareful and thorough consideration of your circumstances and your consequent likely practical and legal requirements
  • okProvision of options that you may not have considered with availability for discussion
  • okHelp and advice woven into the fabric of our service so that you can make the best decisions
© 1999 - 2024 Net Lawman Limited.
All rights reserved