Website link agreement

This document sets out the terms and conditions for a website link agreement - that is, a simply link or advert, to be placed on the other party's website. It is very important to define who is responsible for what. Use this agreement to protect your business.
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About this document

This document is for regulating a paid link arrangement where the link is an advert of any size on the host’s website.

Many of the problems relating to link agreements are caused by third parties. It is very important to define who is responsible for what. You are risking your brand and your name. Use this agreement instead.

The document is suitable for:

  • Website managers engaging in link or advertising arrangements, for example:
  • Placing advert or link on another website;
  • Taking advertising links, banners or any other form of advertising for third parties.

Application and features

  • For regulating any type of website link or advert;
  • For sites selling goods or services, or simply providing a free service;
  • Provides a framework among equals, the terms of which are negotiable;
  • Suitable for all web sites;
  • Proper legal provisions written in plain English.


  • Flexible arrangements for placing the link - be it banner or animation or text only;
  • Alternative payment arrangements;
  • Protection of intellectual property;
  • Safety from major litigation;
  • Appropriate legal provisions - warranties, exclusions, indemnities, etc.

This document was written by a solicitor for Net Lawman. It complies with current Indian law.

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